When one tugs at a single thing in nature, he finds it attached
to the rest of the world.
CONNECT KIDS' GYM BRANDING
When I chose "kids' gym" out of that hat in class, I was so disappointed. I have spent my entire adult life caring for children, and I'm on my way to a new career in Graphic Design. I didn't want to spend an entire semester working on a kids' project! Then I thought a little harder, and realized that my experience with children would prove very useful. Then I got excited about it, and had a ton of ideas. Lots of smiling kids, of course, and bright colors, but the name and that logo gave me such a hard time. I worked and reworked it until I heard it sing. Now I love it and I wish I could create a real gym with all the attributes I've dreamed up!
It was a challenge to create the logo as a single line that flowed from one letterform to the next, but it finally came together. The continuous line can actually be followed from beginning to end. The slightly offset fill colors, added to increase legibility, add a sense of whimsy and liveliness.
The 1972 New York subway map, designed by Massimo Vignelli, was influential in the design.
Inspired by the 1972 Vignelli subway map, I incorporated colorful intersecting lines in the branding.
A responsive website accompanies the project.
Clients are able to see who's on staff at the gym, read and post reviews, check out the hours of operations and what the gym has to offer, and more.
The website created for CONNECT Kids' Gym is fully responsive.
A mock-up of signage to reflect the urban vibe of the gym.
So many ways to represent the brand on a t-shirt.
The CONNECT branding can be applied across a wide variety of items for sale at the gym and online.